![]() ![]() Michal Eisikowitz, Thorough but Direct HeadlineĬopyTribe founder Michal Eisikowitz‘s default LinkedIn headline communicates a variety of information in a few short words. To stand apart, it’s important for a small business owners’ LinkedIn headline to be as effective and unique as their businesses.Īre you a new business owner, a founder, CEO or managing director looking to craft the perfect professional LinkedIn headline? The following examples can serve as a guide. Small business owners compose LinkedIn headlines for a variety of reasons, including attracting more clients, soliciting new employees and networking with competitors and colleagues. Small Business Owner Headline Examples for LinkedIn Choose two or three of the most important aspects you’d like your target audience to know about you. You shouldn’t try to use your LinkedIn headline as a miniature version of your resume. Too much information – Remember, you are limited to 120 characters, and plenty of users will read even fewer.Instead of saying you’re unemployed, try phrases like, “seeking opportunities.” Highlight the positive aspects of your background and career, and avoid negativity. Negative language – Remain positive when crafting your LinkedIn headline.Industry jargon – If you want to boost your LinkedIn search rankings and entice users to click on your profile, it’s important your headline is clear and simple, which means free of industry jargon that won’t carry much meaning to the larger population.If you woudln’t say it during a job interview, leave it out of your potential LinkedIn headline. Avoid inappropriate language, religion, politics and other controversial topics. Unprofessional language – If you are using LinkedIn to pursue professional opportunities, then it’s important your profile remain professional.Whether you’re setting up a new LinkedIn profile, or changing to a new headline to boost your networking, be sure and avoid the following: ![]() Just as there are ways to improve your LinkedIn headline, there are plenty of ways to make it worse. Things NOT to Include in a Good LinkedIn Headline Consider briefly describing your core values or other attributes that set you apart as a professional. Creatively write a headline that sets your profile apart from even the best examples. After all, there’s no one headline formula that works best for everyone. If you want to ensure your LinkedIn profile stands apart, it’s important to create a unique headline.
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